Philip, K. (2008). Principles of Marketing. Prentice hall.
Chicago Style (17th ed.) CitationPhilip, Kotler. Principles of Marketing. Prentice hall, 2008.
MLA (8th ed.) CitationPhilip, Kotler. Principles of Marketing. Prentice hall, 2008.
Warning: These citations may not always be 100% accurate.