APA (7th ed.) Citation

Cravens, D. W. (1991). Strategic Marketing. Irwin Mcgraw-Hill.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing. Irwin Mcgraw-Hill, 1991.

MLA (8th ed.) Citation

Cravens, David W. Strategic Marketing. Irwin Mcgraw-Hill, 1991.

Warning: These citations may not always be 100% accurate.