kotler, P. (1994). Marketing Management: Analysis < Planning, Implementation and Control. Prentice-Hall International, Inc.
Chicago Style (17th ed.) Citationkotler, Philip. Marketing Management: Analysis < Planning, Implementation and Control. Prentice-Hall International, Inc, 1994.
MLA (8th ed.) Citationkotler, Philip. Marketing Management: Analysis < Planning, Implementation and Control. Prentice-Hall International, Inc, 1994.
Warning: These citations may not always be 100% accurate.