APA (7th ed.) Citation

Victor P,Heyel, C. (1970). Handbook of modern Marketing. Irwin Mcgraw-Hill.

Chicago Style (17th ed.) Citation

Victor P,Heyel, Carl. Handbook of Modern Marketing. Irwin Mcgraw-Hill, 1970.

MLA (8th ed.) Citation

Victor P,Heyel, Carl. Handbook of Modern Marketing. Irwin Mcgraw-Hill, 1970.

Warning: These citations may not always be 100% accurate.