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5Services marketing ed.3integrating customer focus across the firmValarie A. Zeithaml, Mary Jo Bitnerby Zeithaml, Valarie A.Subjects: “...SERVICE INDUSTRIES-MARKETING...”
Published 2003
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9by Berry, Leonard L.Subjects: “...Customer service,Service industries -- marketing...”
Published 1991
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10by Zeithaml, Valarie A.Subjects: “...1. Customer services, marketing. 2. Services industries, marketing....”
Published 2000
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