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1

Strategic Marketing Cases and Applications

by David W. Cravens, Charles W. Lamb
Published 1983

Call Number: http://opac.unu-jogja.ac.id//index.php?p=show_detail&id=642

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2

Pemasaran = marketing

by Charles W. Lamb.-Jr., Joseph F. Hair,-Jr., Carl McDaniel
Published 2001

Call Number: ws,.01-03,06/oen, .04/tr, .05

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3

Marketing

by Charles W. Lamb-Jr., Joseph F. Hair-Jr., Carl McDaniel
Published 2004

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