David Aaker

David Allen Aaker (born February 11, 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet. Provided by Wikipedia
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    by David A. Aaker
    Published 2007
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    by David A. Aaker
    Published 1995
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    by David Wijaya, David A. Aaker
    Published 2013