Jack Trout

John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory. Provided by Wikipedia
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  1. 1
    Positioning : The Battle for Your Mind
    by Jack Trout
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  2. 2
    Positioning : The Battle for Your Mind
    by Jack Trout
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  3. 3
    Differential or Die: Bertahan Hidup di Era Kompetisi yang Mematikan
    by Jack Trout
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  4. 4
    A Genie's Wisdom: Petuah Jin Sebuah Fabel tentang Bagaimana Seorang CEO Belajar Menjadi Jenius dalam Pemasaran
    by Jack Trout
    Published 2003
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  5. 5
    Differential or Die: Bertahan Hidup di Era Kompetisi yang Mematikan
    by Jack Trout
    Published 2001
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  6. 6
    A Genies Wisdom: Petuah Jin Sebuah Fabel tentang Bagaimana Seorang CEO Belajar Menjadi Jenius dalam Pemasaran
    by Jack Trout
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  7. 7
    PERANG PEMASARAN
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  8. 8
    22 HUKUM TETAP DALAM PEMASARAN
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  9. 9
    22 hukum tetap pemasaran
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