Hean Tat Keh
Hean Tat Keh () is a professor and chair of the Department of Marketing at the Monash University Faculty of Business and Economics. He is known for his work on services marketing, consumer behavior, brand management, and marketing strategy. In particular, his research on services marketing addresses the limitations of the concepts of service inseparability and service intangibility. Keh has also published on the antecedents and consequences of brand equity. More recently, he has conducted research on sustainable marketing and healthcare marketing.His research has been cited over 11,000 times according to Google Scholar, with an H-index of 42 and an i10-index of 62. Based on the three dimensions of productivity, impact, and quality of his research, ScholarGPS ranked Keh among the Top 1% of Marketing scholars worldwide in 2022. Provided by Wikipedia
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