Rita Gunther McGrath

McGrath in 2013 Rita Gunther McGrath (born July 28, 1959 in New Haven, Connecticut) is an American strategic management scholar and professor of management at the Columbia Business School. She is known for her work on strategy, innovation, and entrepreneurship, including the development of discovery-driven planning.

McGrath is also the founder of the innovation platform Valize. Provided by Wikipedia
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    Marketbusters40 strategic moves that drive exceptional business growthRita Gunter McGrath and Ian C. MacMillan
    by McGrath, Rita Gunther
    Published 2005
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