Reappropriation

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In linguistics, reappropriation, reclamation, or resignification is the cultural process by which a group reclaims words or artifacts that were previously used in a way disparaging of that group. It is a specific form of a semantic change (i.e., change in a word's meaning). Linguistic reclamation can have wider implications in the fields of discourse and has been described in terms of personal or sociopolitical empowerment. Provided by Wikipedia