Howard Schuman

Howard Schuman (March 16, 1928 – April 18, 2021) was an American sociologist and professor of sociology at the University of Michigan. He is known for his work on survey research, such as the design of polling questions. Provided by Wikipedia
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    Questions and answers in attitude surveys : experiments on question form, wording, and contetext
    by Schuman, Howard, Fresser, Stanlley
    Published 1981
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