Sergio Zyman

Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke and the success of Diet Coke, Fruitopia, Surge, and ad campaigns such as "Coke Is It." Provided by Wikipedia
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  1. 1
    THE END OF MARKETING AS WE KNOW IT
    by Sergio Zyman
    Published 2000
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  2. 2
    The end of advertising as we know it
    by Sergio Zyman, Armin Brott
    Published 2002
    Sirkulasi
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  3. 3
    MATINYA PEMASARAN
    by Sergio ZymanYoseph Bambang
    Published 2000
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