Marketing Strategy: a Decision-Focused Approach

Marketing Strategy: a Decision-Focused Approach

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書目詳細資料
主要作者: Jean-Claude Larreche
格式: TEXT
出版: Irwin
主題:
Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning pro
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