| id |
amikomlib-1054 |
|---|---|
| record_format |
oai_dc |
| spelling |
amikomlib-10542016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing Strategy: a Decision-Focused ApproachJean-Claude LarrecheMarketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning proIrwinTEXT |
| institution |
Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| topic |
Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning pro |
| spellingShingle |
Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning pro Jean-Claude Larreche Marketing Strategy: a Decision-Focused Approach |
| description |
|
| format |
TEXT |
| author |
Jean-Claude Larreche |
| author_facet |
Jean-Claude Larreche |
| author_sort |
Jean-Claude Larreche |
| title |
Marketing Strategy: a Decision-Focused Approach |
| title_short |
Marketing Strategy: a Decision-Focused Approach |
| title_full |
Marketing Strategy: a Decision-Focused Approach |
| title_fullStr |
Marketing Strategy: a Decision-Focused Approach |
| title_full_unstemmed |
Marketing Strategy: a Decision-Focused Approach |
| title_sort |
marketing strategy: a decision-focused approach |
| publisher |
Irwin |
| publishDate |
|
| _version_ |
1742475206302105600 |