Advertising and Promotion: an Integrated Marketing Communications Perspective

Advertising and Promotion: an Integrated Marketing Communications Perspective

Saved in:
Bibliographic Details
Main Author: George E. Belch
Format: TEXT
Published: McGraw Hill
Subjects:
The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers,a
Tags: Add Tag
No Tags, Be the first to tag this record!
PINJAM

Similar Items