Strategic Marketing

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Bibliografiska uppgifter
Huvudupphovsman:	Nigel F Piercy
Materialtyp:	TEXT
Publicerad:	McGraw Hill
Ämnen:	Strategic Marketing, 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technolog
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