Strategic Marketing
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amikomlib-12462016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAStrategic MarketingNigel F PiercyStrategic Marketing, 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technologMcGraw HillTEXT |
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Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
| topic |
Strategic Marketing, 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technolog |
| spellingShingle |
Strategic Marketing, 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technolog Nigel F Piercy Strategic Marketing |
| description |
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| format |
TEXT |
| author |
Nigel F Piercy |
| author_facet |
Nigel F Piercy |
| author_sort |
Nigel F Piercy |
| title |
Strategic Marketing |
| title_short |
Strategic Marketing |
| title_full |
Strategic Marketing |
| title_fullStr |
Strategic Marketing |
| title_full_unstemmed |
Strategic Marketing |
| title_sort |
strategic marketing |
| publisher |
McGraw Hill |
| publishDate |
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| _version_ |
1742475257124487168 |