Business Marketing : Connecting Strategy, Relationships, and Learning

Business Marketing : Connecting Strategy, Relationships, and Learning

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Bibliographic Details
Main Author: F. Robert Dwyer
Format: TEXT
Published: McGraw Hill
Subjects:
Part I: Business Markets and Business MarketingChapter 1Introduction to Business MarketingChapter 2The Character of Business MarketingChapter 3The Purchasing FunctionChapter 4Organizational Buyer BehaviorPart II: Foundations for Creating ValueChapter 5Mark
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