Business Marketing : Connecting Strategy, Relationships, and Learning

Business Marketing : Connecting Strategy, Relationships, and Learning

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Main Author: F. Robert Dwyer
Format: TEXT
Published: McGraw Hill
Subjects:
Part I: Business Markets and Business MarketingChapter 1Introduction to Business MarketingChapter 2The Character of Business MarketingChapter 3The Purchasing FunctionChapter 4Organizational Buyer BehaviorPart II: Foundations for Creating ValueChapter 5Mark
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id amikomlib-1251
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spelling amikomlib-12512016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTABusiness Marketing : Connecting Strategy, Relationships, and LearningF. Robert DwyerPart I: Business Markets and Business MarketingChapter 1Introduction to Business MarketingChapter 2The Character of Business MarketingChapter 3The Purchasing FunctionChapter 4Organizational Buyer BehaviorPart II: Foundations for Creating ValueChapter 5MarkMcGraw HillTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Part I: Business Markets and Business MarketingChapter 1Introduction to Business MarketingChapter 2The Character of Business MarketingChapter 3The Purchasing FunctionChapter 4Organizational Buyer BehaviorPart II: Foundations for Creating ValueChapter 5Mark
spellingShingle Part I: Business Markets and Business MarketingChapter 1Introduction to Business MarketingChapter 2The Character of Business MarketingChapter 3The Purchasing FunctionChapter 4Organizational Buyer BehaviorPart II: Foundations for Creating ValueChapter 5Mark
F. Robert Dwyer
Business Marketing : Connecting Strategy, Relationships, and Learning
description
format TEXT
author F. Robert Dwyer
author_facet F. Robert Dwyer
author_sort F. Robert Dwyer
title Business Marketing : Connecting Strategy, Relationships, and Learning
title_short Business Marketing : Connecting Strategy, Relationships, and Learning
title_full Business Marketing : Connecting Strategy, Relationships, and Learning
title_fullStr Business Marketing : Connecting Strategy, Relationships, and Learning
title_full_unstemmed Business Marketing : Connecting Strategy, Relationships, and Learning
title_sort business marketing : connecting strategy, relationships, and learning
publisher McGraw Hill
publishDate
_version_ 1742475258424721408

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