Global Brand Integrity Management: how to protect your product in todays competitive environment

Global Brand Integrity Management: how to protect your product in todays competitive environment

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Bibliographic Details
Main Author: Penelope N. Post
Format: TEXT
Published: McGraw Hill
Subjects:
The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not protect the key elements that generate your product and brand revenues, leaving them vulnerable to internal and external a
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