Targeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing

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Bibliographic Details
Main Author:	John Ozimek
Format:	TEXT
Published:	McGraw Hill
Subjects:	This work is designed to help professionals pick their way through the minefield of new data-based techniques. By understanding the roles of these techniques - their strengths and weaknesses, the opportunities they create, and the limits they set - the rea
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