Ozimek, J. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing. McGraw Hill.
Chicago Style (17th ed.) CitationOzimek, John. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing. McGraw Hill.
MLA (8th ed.) CitationOzimek, John. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing. McGraw Hill.
Warning: These citations may not always be 100% accurate.