Targeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing

Targeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing

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Main Author: John Ozimek
Format: TEXT
Published: McGraw Hill
Subjects:
This work is designed to help professionals pick their way through the minefield of new data-based techniques. By understanding the roles of these techniques - their strengths and weaknesses, the opportunities they create, and the limits they set - the rea
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id amikomlib-1805
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spelling amikomlib-18052016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTATargeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response MarketingJohn OzimekThis work is designed to help professionals pick their way through the minefield of new data-based techniques. By understanding the roles of these techniques - their strengths and weaknesses, the opportunities they create, and the limits they set - the reaMcGraw HillTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic This work is designed to help professionals pick their way through the minefield of new data-based techniques. By understanding the roles of these techniques - their strengths and weaknesses, the opportunities they create, and the limits they set - the rea
spellingShingle This work is designed to help professionals pick their way through the minefield of new data-based techniques. By understanding the roles of these techniques - their strengths and weaknesses, the opportunities they create, and the limits they set - the rea
John Ozimek
Targeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing
description
format TEXT
author John Ozimek
author_facet John Ozimek
author_sort John Ozimek
title Targeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing
title_short Targeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing
title_full Targeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing
title_fullStr Targeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing
title_full_unstemmed Targeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing
title_sort targeting for success: a guide to new techniques for measurement and analysis in database and direct response marketing
publisher McGraw Hill
publishDate
_version_ 1742475403810832384

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