Global Marketing Management

Global Marketing Management

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Bibliographic Details
Main Author: Warren J. Keegan
Format: TEXT
Published: Prentice Hall
Subjects:
Synopsis: I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing. II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environments. 4. The Political, Legal, and Regulatory Environments of Global
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