Global Marketing Management

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Bibliographic Details
Main Author:	Warren J. Keegan
Format:	TEXT
Published:	Prentice Hall
Subjects:	Synopsis: I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing. II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environments. 4. The Political, Legal, and Regulatory Environments of Global
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id	amikomlib-1831
record_format	oai_dc
spelling	amikomlib-18312016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAGlobal Marketing ManagementWarren J. KeeganSynopsis: I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing. II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environments. 4. The Political, Legal, and Regulatory Environments of Global Prentice HallTEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	Synopsis: I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing. II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environments. 4. The Political, Legal, and Regulatory Environments of Global
spellingShingle	Synopsis: I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing. II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environments. 4. The Political, Legal, and Regulatory Environments of Global Warren J. Keegan Global Marketing Management
description
format	TEXT
author	Warren J. Keegan
author_facet	Warren J. Keegan
author_sort	Warren J. Keegan
title	Global Marketing Management
title_short	Global Marketing Management
title_full	Global Marketing Management
title_fullStr	Global Marketing Management
title_full_unstemmed	Global Marketing Management
title_sort	global marketing management
publisher	Prentice Hall
publishDate
_version_	1742475410507038720

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