Principles of Service Marketing and Managemeny

Principles of Service Marketing and Managemeny

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Bibliographic Details
Main Author: Christopher Lovelock
Format: TEXT
Published: Prentice Hall
Subjects:
Synopsis: I. UNDERSTANDING SERVICES. 1. Why Study Services? 2. Understanding Service Processes. II. THE SERVICE CUSTOMER. 3. Managing Service Encounters. 4. Customer Behavior in Service Environments. 5. Relationship Marketing and Customer Loyalty. 6. Comp
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