Principles of Service Marketing and Managemeny
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amikomlib-19552016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAPrinciples of Service Marketing and ManagemenyChristopher LovelockSynopsis: I. UNDERSTANDING SERVICES. 1. Why Study Services? 2. Understanding Service Processes. II. THE SERVICE CUSTOMER. 3. Managing Service Encounters. 4. Customer Behavior in Service Environments. 5. Relationship Marketing and Customer Loyalty. 6. CompPrentice HallTEXT |
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Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
| topic |
Synopsis: I. UNDERSTANDING SERVICES. 1. Why Study Services? 2. Understanding Service Processes. II. THE SERVICE CUSTOMER. 3. Managing Service Encounters. 4. Customer Behavior in Service Environments. 5. Relationship Marketing and Customer Loyalty. 6. Comp |
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Synopsis: I. UNDERSTANDING SERVICES. 1. Why Study Services? 2. Understanding Service Processes. II. THE SERVICE CUSTOMER. 3. Managing Service Encounters. 4. Customer Behavior in Service Environments. 5. Relationship Marketing and Customer Loyalty. 6. Comp Christopher Lovelock Principles of Service Marketing and Managemeny |
| description |
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| format |
TEXT |
| author |
Christopher Lovelock |
| author_facet |
Christopher Lovelock |
| author_sort |
Christopher Lovelock |
| title |
Principles of Service Marketing and Managemeny |
| title_short |
Principles of Service Marketing and Managemeny |
| title_full |
Principles of Service Marketing and Managemeny |
| title_fullStr |
Principles of Service Marketing and Managemeny |
| title_full_unstemmed |
Principles of Service Marketing and Managemeny |
| title_sort |
principles of service marketing and managemeny |
| publisher |
Prentice Hall |
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1742475443601145856 |