Strategic Management and Business Policy

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Detaylı Bibliyografya
Yazar:	Thomas L. Wheelen
Materyal Türü:	TEXT
Baskı/Yayın Bilgisi:	Pearson Education,Inc.
Konular:	For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.Most integrative text in the market. Focus on technology/innovation and entrepreneurship (each covered in separate chapters). A Strategic Audit (Chapter 10
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