Advertising Principles and Practice

Advertising Principles and Practice

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Bibliographic Details
Main Author: William Wells
Format: TEXT
Published: Pearson Education,Inc.
Subjects:
Part I: Advertising FoundationsChapter 1: Introduction to AdvertisingChapter 2: Advertisings Role in MarketingChapter 3: Advertising and SocietyPart II: Planning and StrategyChapter 4: How Advertising WorksChapter 5: The Consumer AudienceChapter 6: Strate
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