Managing Marketing Linkages: Text, Cases, and Readings

Managing Marketing Linkages: Text, Cases, and Readings

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Bibliographic Details
Main Author: Frank V. Cespedes
Format: TEXT
Published: Prentice Hall
Subjects:
For courses in Marketing Management, Introductory or Advanced Sales Management, Marketing Strategy, Competitive Strategy. Unlike other text/casebooks that focus either on product management OR sales management OR service operations in isolation from the ot
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