APA (7th ed.) Citation

Cespedes, F. V. Managing Marketing Linkages: Text, Cases, and Readings. Prentice Hall.

Chicago Style (17th ed.) Citation

Cespedes, Frank V. Managing Marketing Linkages: Text, Cases, and Readings. Prentice Hall.

MLA (8th ed.) Citation

Cespedes, Frank V. Managing Marketing Linkages: Text, Cases, and Readings. Prentice Hall.

Warning: These citations may not always be 100% accurate.