Managing Marketing Linkages: Text, Cases, and Readings

Managing Marketing Linkages: Text, Cases, and Readings

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Main Author: Frank V. Cespedes
Format: TEXT
Published: Prentice Hall
Subjects:
For courses in Marketing Management, Introductory or Advanced Sales Management, Marketing Strategy, Competitive Strategy. Unlike other text/casebooks that focus either on product management OR sales management OR service operations in isolation from the ot
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spelling amikomlib-22262016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAManaging Marketing Linkages: Text, Cases, and ReadingsFrank V. CespedesFor courses in Marketing Management, Introductory or Advanced Sales Management, Marketing Strategy, Competitive Strategy. Unlike other text/casebooks that focus either on product management OR sales management OR service operations in isolation from the otPrentice HallTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic For courses in Marketing Management, Introductory or Advanced Sales Management, Marketing Strategy, Competitive Strategy. Unlike other text/casebooks that focus either on product management OR sales management OR service operations in isolation from the ot
spellingShingle For courses in Marketing Management, Introductory or Advanced Sales Management, Marketing Strategy, Competitive Strategy. Unlike other text/casebooks that focus either on product management OR sales management OR service operations in isolation from the ot
Frank V. Cespedes
Managing Marketing Linkages: Text, Cases, and Readings
description
format TEXT
author Frank V. Cespedes
author_facet Frank V. Cespedes
author_sort Frank V. Cespedes
title Managing Marketing Linkages: Text, Cases, and Readings
title_short Managing Marketing Linkages: Text, Cases, and Readings
title_full Managing Marketing Linkages: Text, Cases, and Readings
title_fullStr Managing Marketing Linkages: Text, Cases, and Readings
title_full_unstemmed Managing Marketing Linkages: Text, Cases, and Readings
title_sort managing marketing linkages: text, cases, and readings
publisher Prentice Hall
publishDate
_version_ 1742475515467399168

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