Managing Marketing Linkages: Text, Cases, and Readings

Managing Marketing Linkages: Text, Cases, and Readings

Saved in:
Bibliographic Details
Main Author: Frank V. Cespedes
Format: TEXT
Published: Prentice Hall
Subjects:
For courses in Marketing Management, Introductory or Advanced Sales Management, Marketing Strategy, Competitive Strategy. Unlike other text/casebooks that focus either on product management OR sales management OR service operations in isolation from the ot
Tags: Add Tag
No Tags, Be the first to tag this record!
PINJAM

Similar Items

Similar Items