The ASIAN Marketing Casebook

The ASIAN Marketing Casebook

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Bibliographic Details
Main Author: Wilfried R. Vanhonacker
Format: TEXT
Published: Prentice Hall
Subjects:
This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia. The Asian countries are Bangladesh, China, Hong
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