The ASIAN Marketing Casebook
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amikomlib-23492016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAThe ASIAN Marketing CasebookWilfried R. VanhonackerThis compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia. The Asian countries are Bangladesh, China, Hong Prentice HallTEXT |
| institution |
Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| topic |
This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia. The Asian countries are Bangladesh, China, Hong |
| spellingShingle |
This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia. The Asian countries are Bangladesh, China, Hong Wilfried R. Vanhonacker The ASIAN Marketing Casebook |
| description |
|
| format |
TEXT |
| author |
Wilfried R. Vanhonacker |
| author_facet |
Wilfried R. Vanhonacker |
| author_sort |
Wilfried R. Vanhonacker |
| title |
The ASIAN Marketing Casebook |
| title_short |
The ASIAN Marketing Casebook |
| title_full |
The ASIAN Marketing Casebook |
| title_fullStr |
The ASIAN Marketing Casebook |
| title_full_unstemmed |
The ASIAN Marketing Casebook |
| title_sort |
asian marketing casebook |
| publisher |
Prentice Hall |
| publishDate |
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| _version_ |
1742475548224913408 |