Market-Based Management: Strategies for Growing Customer Value and Profitability, 5e

Market-Based Management: Strategies for Growing Customer Value and Profitability, 5e

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Bibliographic Details
Main Author: Roger J. Best
Format: TEXT
Published: Pearson Education,Inc.
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Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.
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