Market-Based Management: Strategies for Growing Customer Value and Profitability, 5e

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Main Author:	Roger J. Best
Format:	TEXT
Published:	Pearson Education,Inc.
Subjects:	Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.
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id	amikomlib-2350
record_format	oai_dc
spelling	amikomlib-23502016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarket-Based Management: Strategies for Growing Customer Value and Profitability, 5eRoger J. BestBest is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business. Pearson Education,Inc.TEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.
spellingShingle	Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business. Roger J. Best Market-Based Management: Strategies for Growing Customer Value and Profitability, 5e
description
format	TEXT
author	Roger J. Best
author_facet	Roger J. Best
author_sort	Roger J. Best
title	Market-Based Management: Strategies for Growing Customer Value and Profitability, 5e
title_short	Market-Based Management: Strategies for Growing Customer Value and Profitability, 5e
title_full	Market-Based Management: Strategies for Growing Customer Value and Profitability, 5e
title_fullStr	Market-Based Management: Strategies for Growing Customer Value and Profitability, 5e
title_full_unstemmed	Market-Based Management: Strategies for Growing Customer Value and Profitability, 5e
title_sort	market-based management: strategies for growing customer value and profitability, 5e
publisher	Pearson Education,Inc.
publishDate
_version_	1742475548792193024

Market-Based Management: Strategies for Growing Customer Value and Profitability, 5e

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