The New Marketing Conversation: creating and strengthening relationships between buyers and sellers

The New Marketing Conversation: creating and strengthening relationships between buyers and sellers

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Bibliografiska uppgifter
Huvudupphovsman: Donna Baier Stein
Materialtyp: TEXT
Publicerad: Thomson
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Among the many lessons unraveled after the dot.com bust is the importance to speak with one voice in all communications. That integration means convergence. Written for practitioners from the executive level to the operational level, Creating Marketing Con
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