Services Marketing: Concepts, Strategies, & Cases, 3e

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Bibliographic Details
Main Author:	John E.G. Bateson
Format:	TEXT
Published:	Thomson
Subjects:	Services Marketing: Concepts, Strategies and Cases, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases t
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