Bateson, J. E. Services Marketing: Concepts, Strategies, & Cases, 3e. Thomson.
Chicago Style (17th ed.) CitationBateson, John E.G. Services Marketing: Concepts, Strategies, & Cases, 3e. Thomson.
MLA (8th ed.) CitationBateson, John E.G. Services Marketing: Concepts, Strategies, & Cases, 3e. Thomson.
Warning: These citations may not always be 100% accurate.