Marketing Research, 9e
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amikomlib-28192016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing Research, 9eDavid A. AakerSynopsis: This text takes a macro-micro-macro approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is, where it fits wJohn Wiley & SonsTEXT |
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Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
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Synopsis: This text takes a macro-micro-macro approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is, where it fits w |
| spellingShingle |
Synopsis: This text takes a macro-micro-macro approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is, where it fits w David A. Aaker Marketing Research, 9e |
| description |
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| format |
TEXT |
| author |
David A. Aaker |
| author_facet |
David A. Aaker |
| author_sort |
David A. Aaker |
| title |
Marketing Research, 9e |
| title_short |
Marketing Research, 9e |
| title_full |
Marketing Research, 9e |
| title_fullStr |
Marketing Research, 9e |
| title_full_unstemmed |
Marketing Research, 9e |
| title_sort |
marketing research, 9e |
| publisher |
John Wiley & Sons |
| publishDate |
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| _version_ |
1742475672430837760 |