Marketing Research, 9e

Marketing Research, 9e

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Bibliographic Details
Main Author: David A. Aaker
Format: TEXT
Published: John Wiley & Sons
Subjects:
Synopsis: This text takes a macro-micro-macro approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is, where it fits w
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