Marketing Research

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Main Author: David A. Aaker
Format: TEXT
Published: John Wiley & Sons
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id amikomlib-2934
record_format oai_dc
spelling amikomlib-29342016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing ResearchDavid A. AakerSynopsis: This revised and updated edition maintains the emphasis on practical applications, and includes numerous case studies and special coverage of advanced topics in data analysis. It features an introduction to the international marketing research pJohn Wiley & SonsTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Synopsis: This revised and updated edition maintains the emphasis on practical applications, and includes numerous case studies and special coverage of advanced topics in data analysis. It features an introduction to the international marketing research p
spellingShingle Synopsis: This revised and updated edition maintains the emphasis on practical applications, and includes numerous case studies and special coverage of advanced topics in data analysis. It features an introduction to the international marketing research p
David A. Aaker
Marketing Research
description
format TEXT
author David A. Aaker
author_facet David A. Aaker
author_sort David A. Aaker
title Marketing Research
title_short Marketing Research
title_full Marketing Research
title_fullStr Marketing Research
title_full_unstemmed Marketing Research
title_sort marketing research
publisher John Wiley & Sons
publishDate
_version_ 1742475702199910401