Consumer Behavior, 4e

Consumer Behavior, 4e

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Bibliographic Details
Main Author: Wayne D. Hoyer
Format: TEXT
Published: Houghton Mifflin Company
Subjects:
Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world exampl
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