Consumer Behavior, 4e

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Autore principale:	Wayne D. Hoyer
Natura:	TEXT
Pubblicazione:	Houghton Mifflin Company
Soggetti:	Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world exampl
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