Contemporary Advertising, 11e

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Detalhes bibliográficos
Autor principal:	William F. Arens
Formato:	TEXT
Publicado em:	McGraw Hill
Assuntos:	Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the authors ability to pull from real-world experiences, and the clear wri
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