Marketing: Principles and Perspectives

Marketing: Principles and Perspectives

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Bibliographic Details
Main Author: William O. Bearden
Format: TEXT
Published: McGraw Hill
Subjects:
Synopsis: Part One: Marketing in a Dynamic Environment1. An Overview of Contemporary Marketing2. The Global Marketing Environment3. Marketings Strategic Role in the OrganizationPart Two: Buying Behavior4. Consumer Buying Behavior and Decision Making5. Bu
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