Marketing: Principles and Perspectives
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amikomlib-9102016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing: Principles and PerspectivesWilliam O. BeardenSynopsis: Part One: Marketing in a Dynamic Environment1. An Overview of Contemporary Marketing2. The Global Marketing Environment3. Marketings Strategic Role in the OrganizationPart Two: Buying Behavior4. Consumer Buying Behavior and Decision Making5. BuMcGraw HillTEXT |
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Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
| topic |
Synopsis: Part One: Marketing in a Dynamic Environment1. An Overview of Contemporary Marketing2. The Global Marketing Environment3. Marketings Strategic Role in the OrganizationPart Two: Buying Behavior4. Consumer Buying Behavior and Decision Making5. Bu |
| spellingShingle |
Synopsis: Part One: Marketing in a Dynamic Environment1. An Overview of Contemporary Marketing2. The Global Marketing Environment3. Marketings Strategic Role in the OrganizationPart Two: Buying Behavior4. Consumer Buying Behavior and Decision Making5. Bu William O. Bearden Marketing: Principles and Perspectives |
| description |
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| format |
TEXT |
| author |
William O. Bearden |
| author_facet |
William O. Bearden |
| author_sort |
William O. Bearden |
| title |
Marketing: Principles and Perspectives |
| title_short |
Marketing: Principles and Perspectives |
| title_full |
Marketing: Principles and Perspectives |
| title_fullStr |
Marketing: Principles and Perspectives |
| title_full_unstemmed |
Marketing: Principles and Perspectives |
| title_sort |
marketing: principles and perspectives |
| publisher |
McGraw Hill |
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| _version_ |
1742477096453668864 |