Advertising and Promotion : An Integrated Marketing Communications Perspective

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मुख्य लेखक:	George E Belch
स्वरूप:	TEXT
प्रकाशित:	McGraw Hill
विषय:	As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consu
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